Here We Go Again, E.L.F. Being All Creative and Junk...New Glitter Applicator

I've been more vigilant than normal in checking the 'New Items Section' on e.l.f.'s website since they've seemed to be putting out a number of new and interesting items as of late, (I've already reported on their powder cleanser and under eye setting powder).  So tonight I hopped over there and sure enough they've done it again: a Studio Glitter Eyeshadow Applicator.  Now, when I first saw it I rolled my eyes thinking it was just a fancy sponge tip applicator, and we all know how I feel about those.  Upon reading the product description though I saw that it's sporting a head made out of silicone.  Apparently this material grabs glitter very well for "precise and concentrated" application.  I'll tell you one thing, if this thing works I'm buying 10 because if there's one thing I can't stand it's glitter fallout all over every part of my face except my lids.  I love using shimmer and glitter for my eye looks but the fallout drives me so crazy I don't even bother half the time.    Definitely a product I haven't seen before, have you?