Friday, May 18, 2012

Sorry, I Just Have to Laugh at This For a Moment...Yankee "Man" Candles

This has to be a joke, right?  A kind of tongue-in-cheek thing?  Yankee Candle has come out with a line of what they are referring to as "Man Candles".  What is a Man Candle, you ask?  Well apparently men just can't stand the idea of having to go into a Yankee Candle store and being seen buying a candle that smells like fresh laundry or sweet strawberries.  Those universally accepted pleasant smells?  That's girly shit.  But they don't mind going in and grabbing a big jar of "Riding Mower" and "2 X 4".  

I want you to know that as I'm typing this I'm laughing my ass off.  It's actually not the scents themselves that I find amusing.  I actually know people that enjoy the smell of fresh cut grass, so no judgment there.  But I really hope they aren't actually making an effort to market this specifically to men to expand their consumer base.  If a man likes candles but doesn't feel comfortable enough popping his head into Yankee Candle to buy himself something, it's not because there aren't scents available that appeal to him.  It's because he, mistakenly, perceives candles as a feminine purchase and doesn't want people (read: stupid people) thinking he's a sissy or something.  That kind of guy isn't going to go in the store....ever.  Yes, maybe his girlfriend will buy him something, but probably not.  A majority of the time when a girl buys a candle for her guy, its because she's trying to make his place smell better, so the purchase is really for her.  

And the type of guy that doesn't mind going into the store?  You can't convince me he'd rather the smell of sawdust than fresh laundry.  If he does, it's not a gender thing, it's just because he's that type of person or he associates that scent with a pleasant memory.  Plus, he's already been coming into the store and has a pre-interest in candles, so you're not getting any new customers here. 

So do you think this effort to get men into candles is going to ignite or fizzle?  You can also check out the different manly scents at


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